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April 28 is Pay It Forward Day. Based on a novel, the holiday employs the simple idea that, if you do a good deed for another person and encourage them, in turn, to do something nice for another, the world would be a better place.

This notion can be applied to marketing your organization. If you give your customers something that’s buzz worthy, they will forward it along to others. Here are some ways to get your marketing forwarded.

Be Unique
If you get ten envelopes in the mail—nine of them are white and one is a bright color—which will get your attention? The point is to think differently about your marketing, even down to a simple choice like envelope color. Challenge yourself to create memorable and unique marketing for your company so your message will get shared.

Keep it Simple
If your customers don’t know what you are trying to tell them, they won’t be able to spread the word. Give them a simple message so they can easily convey it to their friends and get more people excited about what you are doing.

Don’t Play it Safe
It can’t be stressed enough how important it is to take chances if you want your message to spread. If you keep doing the same things, you’ll get diminishing results. Continue to reinvent yourself. Try different marketing mediums, use humor and get your employees involved.

While your marketing message spreads, remember to celebrate Pay It Forward Day by challenging yourself to do three good deeds for others and encouraging them to pay it forward. The goal of this holiday is to reach three million acts of kindness. To participate in the official holiday, visit www.payitforwardday.com.