With the joys of summer, let us never forget the men and women who fight for our country at home and abroad. B Squared supports our American troops and will be running this radio advertisement on major radio stations over the next several months to share our gratitude for all of their hard work and sacrifices. God Bless America.
Since we’re in the printing and graphic design business — a business where we produce materials that are not only beautiful to observe and read, but can be quite memorable when touching — we offer you this post on the “neuroscience of touch“ and views from one of the word’s leading neuroscientists. Our aim is to give you, our clients and readers, a greater sense as to (1) why investing in hard-copy, printed materials makes sense and (2) why the materials they choose to print on really does make a difference in how memorable your project is over time. We won’t give you every little detail in this post but we’ll provide a few links so that you can read on if you’re even more interested.
As a kid, I remember LOVING to receive stickers. Stickers for good grades on a book report in English class. A gold star sticker for completing my chores. You get the drift… Fast forward to present day and our team at B Squared who are constantly charged with developing creative solutions for our clients. Sometimes they involve stickers, decals or other adhesive elements.
Nice to Meet You! Encantada de conocerte! Ravi de vous rencontrer! Hěn gāoxìng rènshí nǐ
When meeting a new business colleague in a professional or social setting in the U.S., it’s common to offer them your business card so that they know where to reach you to continue your conversation, partner together on a deal or utilize each others products or services. In the States, the business card is quite often neglected as a small, rectangular piece of paper that’s tossed on the table in front of the intended recipient after lunch or a drink – and then its quickly glanced at by the receiver before being stuffed into his or her pocket. How dare us Americans disrespect the practice of properly giving a business card as others do internationally!?!
For many post-secondary education students, the Spring is a particularly busy time of year as they prepare for final exams and projects…and time is of the essence, so they come to us at B Squared because of our full-service offerings. From creative brainstorming and graphic design, to stock selection, digital printing, and bindery, we do it all (and more) in-house. This makes us nimble enough to give you a few extra hours to finish your work and us the ability to check everything before it’s delivered to you, unlike some of our competitors who are forced to outsource some steps or entire projects to third-parties.
“Never wait until the last minute,” your mother used to say. Or, “why is everything such a last minute rush? Can’t you learn how to plan better?” (I can hear mine, with her nagging voice, now). Who doesn’t remember doing their homework at 3 am the night before it was due; or pulling your last suit out of the closet for your big interview only to find a big stain on the jacket; or, what we at B Squared see often, making changes to your presentation just a few hours before your big meeting with investors who might invest in your company?