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Print Never Sleeps Blog

A One-Stop-Shop: We Do It All…Well, Sort of…

June 21, 2016

“So, what is it you said you did again Sonny?” Most grandparents and some parents have said this exact phrase to their grandkids or kids when they first start out in the “real world.” And then, even with an in-depth explanation of your field or job duties, they would still be in the dark…but they would nod and smile as if they completely understood.

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Printing Impressions Calls B Squared the Printer that Stays Up All Night in the City That Never Sleeps

June 7, 2016

Last week, B Squared was honored to be profiled by one of the most widely read trade publications in the printing industry, Printing Impressions. This week, we’d like to share with our blog readers a few excerpts from the article – a Cliff’s Notes version, if you will.

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Check Out B Squared’s Latest Newsletter

There’s a lot going on at B Squared, including a new article in Printing Impressions about our business and founder/president, Tim Boucher. Read our newsletter here!

The Neuroscience of Touch (and Why Print is Still Very Much Alive)

May 31, 2016

Since we’re in the printing and graphic design business — a business where we produce materials that are not only beautiful to observe and read, but can be quite memorable when touching — we offer you this post on the “neuroscience of touch“ and views from one of the word’s leading neuroscientists. Our aim is to give you, our clients and readers, a greater sense as to (1) why investing in hard-copy, printed materials makes sense and (2) why the materials they choose to print on really does make a difference in how memorable your project is over time. We won’t give you every little detail in this post but we’ll provide a few links so that you can read on if you’re even more interested.

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Best Practices in Producing and GIVING Business Cards

May 5, 2016

Nice to Meet You! Encantada de conocerte! Ravi de vous rencontrer! Hěn gāoxìng rènshí nǐ

When meeting a new business colleague in a professional or social setting in the U.S., it’s common to offer them your business card so that they know where to reach you to continue your conversation, partner together on a deal or utilize each others products or services. In the States, the business card is quite often neglected as a small, rectangular piece of paper that’s tossed on the table in front of the intended recipient after lunch or a drink – and then its quickly glanced at by the receiver before being stuffed into his or her pocket. How dare us Americans disrespect the practice of properly giving a business card as others do internationally!?!

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Planning and Executing the Perfect Trade Show or Conference Experience

April 25, 2016

 

When you think of going to a conference or a trade show in New York City, what comes to mind? Walking around a cavernous exhibit space — big enough to land a 747 – to review all of the booth displays, while dodging trade exhibits and pop-up displays? Talking to exhibitors about their products or services (and taking all of the cool promo items they have on display…stress relieving ball anyone?) Trying to make conversation without glancing down at the person’s name badge too often so as to make them aware you weren’t really listening when they introduced yourself? Ha. Tasting free samples?

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Attention Event Planners…It’s Private Equity Annual Meeting Season!

March 21, 2016

It’s that time of the year again folks, when event planners, marketers and communications advisors begin putting the final touches on the details for their annual investor conferences (“annual meetings”). You don’t often read too much about these meetings because of the nature of the industry…private.

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We’re Open 24/7…You Know, like Diners…but Without the Food

February 19, 2016

There are thousands of printing services online in a big city like New York, but there’s only one like B Squared. What makes us different from Staples or FedEx/Kinkos or any other print shop in the City — aside from the fact that our logo is way cooler? When you work with us, you’re not just another client – you become part of the B Squared ecosystem. For individuals, we become your creative partner and digital print house. For companies, we become an extension of your marketing, events management and communications teams. For some clients, we offer online printing services through a custom portal. So, when staff members need a new supply of business cards or printed sales materials, all they have to do is login, receive the necessary approvals and…poof…their items become part of our cue and they land on their desk soon after. We’ve found an online printing service solution to be efficient and particularly valuable in maintaining branding consistency (e.g. everyone in the company has the same business card style, font, card stock, etc.)

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