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Print Never Sleeps Blog

What’s The Difference Between FSC Certified Paper and Recycled Paper?

July 7, 2016

We’ve often been asked about what FSC Certified paper versus recycled paper is, so here are a few key points on the topic:

FSC

FSC stands for “Forest Stewardship Council.” They are a third party certification organization that assess those who manage the care of forests. (more…)

Printing Impressions Calls B Squared the Printer that Stays Up All Night in the City That Never Sleeps

June 7, 2016

Last week, B Squared was honored to be profiled by one of the most widely read trade publications in the printing industry, Printing Impressions. This week, we’d like to share with our blog readers a few excerpts from the article – a Cliff’s Notes version, if you will.

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Check Out B Squared’s Latest Newsletter

There’s a lot going on at B Squared, including a new article in Printing Impressions about our business and founder/president, Tim Boucher. Read our newsletter here!

The Neuroscience of Touch (and Why Print is Still Very Much Alive)

May 31, 2016

Since we’re in the printing and graphic design business — a business where we produce materials that are not only beautiful to observe and read, but can be quite memorable when touching — we offer you this post on the “neuroscience of touch“ and views from one of the word’s leading neuroscientists. Our aim is to give you, our clients and readers, a greater sense as to (1) why investing in hard-copy, printed materials makes sense and (2) why the materials they choose to print on really does make a difference in how memorable your project is over time. We won’t give you every little detail in this post but we’ll provide a few links so that you can read on if you’re even more interested.

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Stick It To Your Competition…Add Stickers, Decals and other Adhesive Graphics to your Marketing Suite

May 23, 2016

As a kid, I remember LOVING to receive stickers. Stickers for good grades on a book report in English class. A gold star sticker for completing my chores. You get the drift… Fast forward to present day and our team at B Squared who are constantly charged with developing creative solutions for our clients. Sometimes they involve stickers, decals or other adhesive elements.

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Best Practices in Producing and GIVING Business Cards

May 5, 2016

Nice to Meet You! Encantada de conocerte! Ravi de vous rencontrer! Hěn gāoxìng rènshí nǐ

When meeting a new business colleague in a professional or social setting in the U.S., it’s common to offer them your business card so that they know where to reach you to continue your conversation, partner together on a deal or utilize each others products or services. In the States, the business card is quite often neglected as a small, rectangular piece of paper that’s tossed on the table in front of the intended recipient after lunch or a drink – and then its quickly glanced at by the receiver before being stuffed into his or her pocket. How dare us Americans disrespect the practice of properly giving a business card as others do internationally!?!

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Planning and Executing the Perfect Trade Show or Conference Experience

April 25, 2016

 

When you think of going to a conference or a trade show in New York City, what comes to mind? Walking around a cavernous exhibit space — big enough to land a 747 – to review all of the booth displays, while dodging trade exhibits and pop-up displays? Talking to exhibitors about their products or services (and taking all of the cool promo items they have on display…stress relieving ball anyone?) Trying to make conversation without glancing down at the person’s name badge too often so as to make them aware you weren’t really listening when they introduced yourself? Ha. Tasting free samples?

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Spring is Here. Gardening is Over-rated. Baseball isn’t!

March 28, 2016

Notice the crisp, bite in the air? Feel the sunshine warming your face? Hear the birds chirping in the trees? See the flowers peeking out of your garden? Yup, it’s that time of the year again folks. Grab your Miracle Grow, dust off the weed whacker, find your gardening tools…and, just like every Spring before, put them in a nice, neat corner in your garage and LET’S GET READY FOR SOME FOOTBASEBALL!

Spring training is nearly over and baseball players across the country are packing their bags to return to their home stadiums. The Grapefruit and Cactus Leagues will very soon merge back into their “adult” American and National Leagues, and teams will begin fine-tuning their sights on the October postseason.

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Attention Event Planners…It’s Private Equity Annual Meeting Season!

March 21, 2016

It’s that time of the year again folks, when event planners, marketers and communications advisors begin putting the final touches on the details for their annual investor conferences (“annual meetings”). You don’t often read too much about these meetings because of the nature of the industry…private.

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Why Work When You Can CoWork?: A Fun Glimpse Inside The Ever-Expanding CoWorking, Communal Office Space Market

March 18, 2016

When entrepreneurs want to cultivate an environment of creativity, networking and…I’ll say it…fun, they often intentionally avoid the big city rent bills and land in a coworking, communal office space, which have become quite trendy over the last few years in cities like New York, San Francisco, Boston and London. Going to work for a startup or small business has never been so much fun. And each one has a bit of a different personality! 

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