Discovery Communications is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. In 2015, the President & CEO of Discovery Communications, Mr. David Zaslav, celebrated the holidays in part by making a significant corporate contribution to the World Wildlife Federation (WWF) in support of the “Save the Rhinos” campaign. In recognition of their meaningful contribution, Mr. Zaslav sent a commemorative and information package, including stuffed Rhinos, to several influential individuals and top supporters of Discovery and WWF around the world.
Discovery turned to B Squared to conceptualize and execute upon a thoughtful and efficient custom packaging and presentation solution for these large stuffed animals and other materials in a very short timeframe. In doing so, B Squared leveraged its more than a decade of experience managing fulfillment and packaging requests from its clients and designed a custom packaging solution, which incorporated the overall brand and spirit of Discovery, but also of the WWF’s mission to “Save the Rhinos.”
Once the interior design of the packaging was complete, B Squared prepared to produce and assemble these important packages. In doing so, B Squared leased additional space in New York City to assemble, pack and ship the nearly 1,000 packages in an impressive four-day timeframe. Each package contained a personalized greeting card, a large stuffed Rhino, an informative DVD and other educational materials. Recipients of this exclusive package were enthralled by the generosity of Discovery Communications and their special way of commemorating the event.