Planning and managing an event where every detail matters
THE EVENT: BTG Pactual Latin American CEO Conference, New York City
With headquarters in New York City, Symposia Events, LLC specializes in the planning and management of domestic and international corporate events. B Squared as partnered with Symposia on a wide range of events for many years, including the annual BTG Pactual Latin American CEO Conference in New York City. BTG is a Brazilian financial company that operates in investment banking, wealth management, and asset management. It also offers advisory services in mergers and acquisitions, wealth planning, loans and financings, as well as investment solutions and market analyses.
B Squared helps Symposia, and countless other event planning and management companies, manage the details of all digital and printed collateral for their key client events year after year.
In the initial planning phases, the B Squared creative team worked with Symposia to brainstorm all design and printing needs for their conference, held at NYC’s infamous Waldorf Astoria Hotel. Members of the B Squared team were also on-site during the conference to help with any last minute needs or requests, and to support both Symposia and BTG.
The collage of images below depicts the great care B Squared takes in advising its clients on the importance of brand consistency. From the welcome area, conference booklet and directional signage, to the “mighty mount” signs, digital displays and stage backdrops, the prominence of the BTG Pactual logo and branding on all materials provided a 360-degree marketing experience and demonstrated the global fortitude of the brand for all attendees.