Zoetis – President’s Circle Meeting Kit
Zoetis is the leading animal health company, dedicated to supporting customers and businesses focused on raising and caring for livestock and companion animals. Each year, the company holds an annual incentive trip for deserving employees. Zoetis partnered with B Squared to produce printed materials that helped to inform guests.
B Squared designed and produced all printed elements for the meeting. The look and feel for the items was inspired by the Caribbean culture of Nevis Island, where the meetings took place.
Before the trip each meeting attendee was mailed an orange welcome packet folder. Inside of the folder there was an assortment of books and fun little details. We produced two books. One book acted as a handy biography reference and listed all of the attendees, keynote speakers, and previous award winners. The other book contained a full itinerary of all of the activities during the meeting, as well as necessary information about the location, accommodations, travel, currency exchange, and more.
On site, each attendee received a laminated name badge. We furnished some fun cut out signs for attendees to be photographed with at the White Night event, an elegant dinner menu for their main dinner event, and small award cards for the winners of the prizes at the event.